FORGET apple, orange or grapefruit juice. The UK’s breakfast habits are changing with cherry juice drink Cherrygood proving the fastest growing hit with families.
In its first year of trading, Cherrygood has achieved sales of £1.2million and secured listings with all of the major supermarkets. Its first year of sales was greater even than the now massively established Innocent.
The Cherrygood phenomenon also completely bucks the general trend within the juice and smoothies drink market where sales have plummeted by £114million over the past two years.
In recognition of its success, Cherrygood – the UK’s first ready to drink cherry juice drink – has been shortlisted as New Product of the Year in the prestigious Growing Business Awards.
Entrepreneur John Heseltine, the man behind Cherrygood, said: ‘Cherry is a universal flavour that appeals to the entire family.
‘Cherrygood contains tart Montmorency cherry juice which has fantastic health benefits. It is a healthy product with a great taste and we are delighted to be helping to shake up the breakfast habits of the nation.’
There are currently three products in the range – Cherrygood Original, Cherrygood Light and Cherry & Berry. Both one litre variants are available in all major supermarkets, recommended retail price: £1.39. Further product launches are in the pipeline.
Cherries contain more antioxidants than any other fruit and are said to help prevent insomnia and to slow down the ageing process.
Industry research shows that between July 2009 and July 2010, Cherrygood saw a 450 per cent rise in sales and volume compared to a drop of between 12 and 25 per cent for its competitors including the likes of Ocean Spray.
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